• Vorga Can

Inside the Founder’s Mind

Updated: Jun 14

This whole journey started in Istanbul, in my bedroom at my parents’ house.
Founders from left to right: Rıza Egehan Asad, Ata Uslu, Myself — 📷: Deniz Bensusan

Starting a startup means constant learning, now and again frustration

Most startups have to do things on their own without spending money. You and your team are the only ones who know how to do this. The whole experience of translating can be seen as a never-ending learning process.

We all have different things that we find enjoyable and challenging. Some people love learning more than others, but no one is able to learn everything there is to know.

In some areas, such as software and design, expenditures are required for the continued success of an enterprise.

When we started our company without external investment or income, I read extensively about user experience and developed a reasonable architecture on my own. I would help out with team duties during the day, and work on the design in the evenings. I remember some days when I couldn’t get enough sleep from exhaustion.

For a startup, it is essential to have someone who is passionate about their work and willing to put in the extra effort to get things done. This is especially true in the early stages when there are many things that need to be done and not enough people to do them. I was very fortunate to have a great team that was willing to work hard and learn new things. We were constantly learning from our mistakes and improving our processes.

Rıza Egehan Asad, Myself —📷: Deniz Bensusan

One of the most important things that I learned was the importance of customer feedback. We would constantly iterate on our designs based on feedback from users. It was amazing to see how much impact we could make with just a few minutes of conversation with a user.

I remember one time we made a change to the way users could search for content, and it resulted in a massive increase in engagement. We would have never known about this if we hadn’t talked to our users.

The key is to focus on the things that will have the biggest impact on your company’s success. For us, that meant making our product as user-friendly as possible. We didn’t have the luxury of hiring a full-time designer, so I had to step up and fill that role. It was a lot of work, but it was worth it in the end. Now that we’ve grown and are able to invest more in our company, we’ve been able to hire a full-time designer. This has freed me up to focus on other areas of the business, and has helped us take our product to the next level. If you’re starting a company on a shoestring budget, don’t be afraid to roll up your sleeves and do whatever needs to be done. It’s not always glamorous, but it’s necessary if you want to succeed.

Ultimately, starting a startup can be very frustrating for the founder because they may not see results as quickly or easily as they would like. However, it is important to remember that startups are often unique and unpredictable in their growth trajectory so patience and perseverance are key. You are the victor in both cases.

It was worth our effort

At the beginning of our journey, we were very concerned about financial difficulties, investments and programs that we could not accept. At first, we were naive but as time went on, it became less and less shocking. But we always believed in the process and tried to stay strong. We believe in our idea. We now operate in Boston and Europe. Our partnership with MIT has helped us get started here, while our investor Startup Wise Guys has supported us along the way. Furthermore, tech giants like Google and OpenAI are trusting us and they partner with us. These companies believe in our mission to help startups succeed and promote innovation.

This whole journey started in Istanbul, in my bedroom at my parents’ house. The Zoom meetings were great during the pandemic period, helping to keep everyone connected and organized.

Visit me on my Medium page

Check my LinkedIn & Twitter

Co-founder at Novus

More to come stay tuned!

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