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4 Levels of Political Communication

The purpose is to influence the actions or beliefs of people, organizations, or governments.

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Political communication is the process of creating and delivering messages that influence the behavior of individuals, groups, or governments.

Political communication includes all forms of communication that seek to influence the actions or beliefs of people, organizations, or governments. This can include traditional forms of media such as television and radio, as well as newer forms such as social media. It can also include more personal forms of communication such as face-to-face interactions. Political communication is a relatively new field of study that has only emerged in the past few decades. The rise of mass media and advances in communications technology have made it possible for political messages to reach a much larger audience than ever before. This has led to a greater need for understanding how political messages are created and delivered, and how they can be used to influence people’s behavior.

In this article, you will explore how political messages are created and delivered. You will also learn about the different ways that political messages can be used to influence people’s behavior.

When creating a political message, there are 4 factors that must be considered:

1. Audience

The first is the audience that the message is intended for. It is important to consider who the message is trying to reach, and what their needs and interests are. This means understanding their demographics, their interests, and what motivates them.

If you’re trying to communicate with a group of people who are interested in economic issues, then your message needs to be focused on those issues. If you’re trying to communicate with a group of people who are interested in social issues, then your message needs to be focused on those issues.

A good example of this is the way that Martin Luther King Jr. was able to speak to both black and white America in his “I Have a Dream” speech. He knew his audience and he knew what they needed to hear in order to be moved.

Campaigners always know which types of voters are engaged with their content, we call them influencers. They can be found in every political campaign. They are the people who have a strong influence on their peers and friends and can sway them to vote for your candidate or cause.


2. Purpose

The second factor is the purpose of the message. What is the goal of the message? Is it to inform, persuade, or motivate people to take action? When it comes to political communication, there are two main types of messages; persuasive and informative.

  • Persuasive messages are designed to influence the behavior of the recipient. They typically contain arguments or facts that are meant to convince the recipient to take a certain action or believe a certain thing.

  • Informative messages, on the other hand, are designed to simply provide information. They do not usually contain any arguments or attempt to influence the recipient in any way.

3. Content

The third factor is the content of the message. What information will be included in the message, and how will it be presented?

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A campaign will likely include information about the candidate’s policies and goals. The message may also focus on the candidate’s biography or experiences. The message will include a summary of the candidate’s platform and why they believe it is important. It will also highlight their positions on key issues, and how they would address them if elected.

  • For instance: The information included in a political speech will depend on the purpose of the speech. On the one hand, a speech designed to rally support for a candidate might include information about the candidate’s qualifications and platforms. On the other, a speech designed to persuade people to vote might include information about the importance of voting and how voting can make a difference.

4. Delivery

The fourth factor is the delivery method. How will the message be delivered to the audience? The delivery of a political message is just as important as its content.

The way a message is delivered can have a big impact on how it is received and whether or not it is effective. There are many different ways to deliver a political message, including through mass media, face-to-face interactions, and social media. Each of these has its own advantages and disadvantages that should be considered when choosing the best delivery method for a particular message. Mass media is one of the most common ways to deliver political messages.

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Once these factors have been considered, it is important to craft a clear and concise message that can be easily understood by the intended audience. The language used in the message should be simple and direct, and any technical jargon should be avoided. Strong language to convey your message, and using persuasive techniques to convince your audience. Additionally, it is important to be aware of your body language and tone of voice, as these can also influence how your audience perceives your message.

The rise of mass media and advances in communications technology have made it possible for political messages to reach a much larger audience than ever before. This has led to a greater need for understanding how political messages are created and delivered, and how they can be used to influence people’s behavior.

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