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3 Tips on Content Creation for Marketers

Now that you have everything planned out with the targeting, content research and the communication strategy, it’s time to move on to content creation.

The best way is just to start!
@wilhelmgunkel — Unsplash

How do you write great articles?

There is no one answer to this question. However, some tips for writing great articles include: having a clear and concise message, using strong and specific language, organizing your thoughts in a logical way, and proofreading your work.

1. Read a Lot, Read Everything

If you want to be a good writer, you need to be well-read. Not only do you need to be familiar with the latest trends and terminology, but you also need to have a deep understanding of how words can be used effectively. You need to have a rich vocabulary and be able to use idioms, phrases and proverbs effectively. This approach has worked well for me in the past, so I think it would be beneficial for you as well.

2. Provide Evidence or at Least a Scenario

It is important to use strong words in your marketing, but some people don’t mind if you use magical sentences. These people like statistics and examples. For example, with a case study, you can confirm that a customer has benefited from one of your products or services. Or provide specific statistics where your brand’s value proposition works. Remember, behind a good marketing article, there is a balance between romantism and realism.

You can use statistics and examples to support your statements. For example, if you say that “our product is the best on the market,” you can back it up with customer reviews. You can also use a study that shows how your product has helped people in a particular situation.

If you have problems finding data to support your statements, ask your employees or customers to help you. This will also help build stronger relationships with them and increase their loyalty towards your brand.

3. If You Are Not Dostoevsky, No One Will Read You All Day

An article is full of abstractions that can distract the reader from the points you are trying to make. Examples help you make an abstraction and turn it into reality. They add context and clarity to your ideas. Whenever possible, you should show examples of the ideas you have presented. If you’re writing a planned step-by-step tutorial, show them off with images, GIFs, or videos. If you’re writing about an idea like in this article, include pictures that represent them in real life.

When you’re writing, try to imagine what a customer might think of your work. Read it over and over again, as if you were someone else who had just read it. Try to find ways to make it more clear and concise. If you can’t read your work without getting bored, chances are your customers won’t be able to either. Keep your writing interesting by using active voice, short sentences and simple words.

Make sure you use a call to action in your campaign. You shouldn’t make it difficult for your readers to know exactly what you want from them. If it’s too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that doesn’t overwhelm or annoy your readers. To make sure your contents don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber-only deals.

Before using content marketing, create test content and send it to a friend or family member. Your loved one can see how the content looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.

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