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5 Secrets to Telling a Good Story

No matter the form, stories have the power to entertain, educate, and inspire.

3 Tips on Content Creation for Marketers

Now that you have everything planned out with the targeting, content research and the communication strategy, it’s time to move on to conten

Reflections on Creativity

When we are in a situation that requires us to be creative, sometimes it is difficult to get the ideas out.

7 Steps to Launch a Communication Plan

The point is to ask yourself a lot of questions and answer them honestly. This will help you figure out your path to achieve desirable resul

Customer Profile 101

You can create customer loyalty by providing valuable and engaging content, and by responding quickly to customer inquiries. One day, a...

The Basics of Target Audience for Your Content Marketing Strategy

I’ve previously written about content research as of beginners guide. Now let’s expand on it with the concept of target audience. The...

4 Steps to Doing Content Research

Content research is a process of identifying the needs and wants of your target audience, and then creating content that meets those...

3 Things to Keep in Mind When It Comes to Blogging for Your Business

Content marketing can be used to reach an audience in a variety of ways. Including, blogging which is a core component of content...